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| Branded by Tim Sinclair |
Title: Branded: Sharing Jesus with a Consumer Culture
Author: Tim Sinclair
Publisher: Kregel Publications
ISBN: 978-0-8254-3894-3
SRP:
About the Book
About Branded:
The church spends $1.5 million for every one new follower of Jesus. Apple sells 26 iPads every minute. What is it that makes Apple so exciting and Jesus so boring? What is it that compels someone to bring their iPod everywhere and their Bible nowhere? In a word: marketing. Jesus is a life-changing product with lousy salespeople-people who are intimidated and embarrassed by the word “evangelism” and who show more enthusiasm for their gadgets than their God.
What would life look like if we stopped mass-marketing Jesus and started marketing our faith like Nike and Apple market their products–sharing relationally, from person to person? Using examples from these and other successful companies, author Tim Sinclair challenges Christians to throw out their casual attitudes toward faith and sign on for a marketing campaign for the Savior.
Written with the wit and wisdom of an experienced marketer, Branded peels away the feelings of fear and encourages readers how to share their faith in ways that are honest, authentic, and, most importantly, effective.
Read a preview here:
http://books.google.com/books?id=QQO7x3357LMC&lpg=PA79&dq=branded%20sharing%20jesus&pg=PP1&output=embed
My Thoughts
Branded uses the analogy of marketing in our culture and how we as Christians can and should present Jesus in a similar way. He is, after all, the most important “product” the world will ever know. Mr. Sinclair asks how an apathetic Christian can effectively market Jesus to the unbeliever.
What would the world look like if today’s Christians started marketing Jesus, through our daily actions with those around us? What if we, as Christians, practiced what we preached? What if we got out there and touched the untouchables, helped the helpless and gave to those in need, just as Jesus did? Quietly and selflessly, all while humbly serving those around him, with love and honor. What if we lived our lifes and conducted ourselves in a way that would make non-believers interested in knowing Jesus?
He encourages Christians to leave their platitudes behind, to get out there and minister to those in need. To tell them about Jesus in a way that makes sense to them. We need to show people who Jesus is by the way we live our lives, not by speaking platitudes, wearing “I love Jesus” t-shirts and posting snippets of scripture on our facebook status’. We are missing out on the relationship we should be having with peoople. We need to market our faith in a way they can relate to.
As non-Christians begin investigating what Jesus is all about, it’s not really Him they’re testing . . . it’s us. They’re looking at our lives to see if we live up to all the hype. They’re looking at our attitudes when life throws us a curve that wasn’t on the test. I’ve never been able to track down who said it first, but one of my favorite quotes is, “People are like tea bags. You find out what’s really inside when you put them in hot water.” How true.
–pg. 39 of Branded: Sharing Jesus with a Consumer Culture by Tim Sinclair
Branded is an easy to read book, with paragraphs that are short, sweet and to the point, with lots of white space. Each point made is illustrated by a story most can relate to. The book is laid out in a way I’ve become accustomed to reading, thanks to the internet. I personally haven’t reached the apathetic point that Mr. Sinclair speaks of, being such a young Christian (and still on fire for Jesus!), but I will keep this book around and re-read it, just to keep the fire fresh in my mind.
About the Author
Tim Sinclair is a radio personality on one of the top Christian morning shows in the country, Mornings with Tim and Pam. For over a decade, he has been helping radio stations and various other businesses creatively and effectively market themselves. His award-winning productions have been heard on more than 2,000 radio stations worldwide and recent clients include McDonald’s, Word Records, Moody Press, and the country’s most-listened to Christian nonprofit radio station KSBJ/Houston. Tim has written for CCM Magazine and the Huntsville Times. For more about Tim, please visit his website, http://www.tim-sinclair.com .
Check out this interview and radio spots Tim put together for Branded.
Kregel Publications is sponsoring a $50 Amazon.com giveaway open to my readers.
About the Giveaway!
To enter all you have to do is send a tweet (using #litfuse) about Branded or share about it on Facebook!
If you tweet we’ll capture your entry when you use @litfuse. If you share it on Facebook or your blog, just email us and let us know (info@litfusegroup.com). Easy.
Not sure what to tweet/post? Here’s an idea:
TWEET THIS: Branded by @timsinclair – Jesus is a life-changing product with lousy sales-people! @litfuse http://ow.ly/566nr #litfuse
FACEBOOK THIS: Branded by Tim Sinclair is a compelling look at what Christians can learn from companies like Apple & Starbucks about sharing their faith! Jesus is a life-changing product with lousy sales-people! http://litfusegroup.com/blogtours/text/13338985
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Disclosure of Material Connection: I received this book free through the LitFuse Publicity Group blog tour program. I was not required to write a positive review. The opinions I have expressed are my own.
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I have saved it for later!